What is Fake Marketing Strategy? We live in a world of post-truth. People believe what is convenient and sensational and all they want to hear is what is pleasant. Therefore, businesses are cashing in on this tendency of the human mind by creating fake news advertisement. Although you can't blatantly lie, faux marketing can help your business by persuading customers to buy what you sell rather than what they want. Right from the times of the Marlboro Man to the current perfumes and deodorant advertisements, faux marketing employs various different psychological techniques to get customers interested in their products. For example, certain men's deodorants and aftershave brands advertise that one may have a better chance with the ladies if they use their range of products. Fake News Marketing If you are trying to build your brand image...